Wisconsin WIC Office

The Wisconsin WIC (Women, Infants and Children) program is handled by the Department of Health Services. This state agency can help you with questions or issues with WIC including how to apply, what is required to be eligible for Wisconsin WIC benefits or if you need to schedule an appointment. If you will be meeting with the Wisconsin Department of Health Services, we suggest you verify what documents you should bring with you to make sure they have all the information they need to help determine your eligibility. This page provides the Wisconsin WIC office number and office hours.

The Wisconsin WIC program aims to assist low-income and nutritionally at risk women who are pregnant, women who are currently breastfeeding (up to infant's 1st birthday), nonbreastfeeding postpartum women (up to 6 months after the birth of an infant or after pregnancy ends), infants (up to 1st birthday) and children up to their fifth birthday. Benefits that are provided to participants through the Wisconsin WIC program includes supplemental nutritious foods, nutrition education, counseling at WIC clinics, screening and referrals for other health reasons, welfare and social services.

If you are planning to move out of state, Wisconsin WIC participants can still receive their benefits until the certification period expires as long as there is proof that they received WIC benefits in Wisconsin. Before you move, it is recommended that you contact the local WIC office. In most cases, the state agency will provide you with a special card that proves you participated in the Wisconsin WIC Program. When you have moved, the next step would be to call the WIC office in the state you moved to and schedule an appointment. Make sure to bring the special card to your appointment to show proof you received benefits from the Wisconsin WIC program.

  • WIC Office Location

    1 West Wilson Street PO Box 2659
    Madison, WI 53701

  • WIC Office Phone Number

    The number to call this state agency is 800-722-2295 or 608-266-9824. Their fax number is 608-266-3125.

  • WIC Online Website

    To view the website for the Wisconsin WIC program, click here.

  • Approved Food List

    Find out what foods you can purchase by viewing the Wisconsin WIC approved food list.

Who can apply for benefits at the Wisconsin WIC office?

The Wisconsin WIC office is where all applicants must go to apply for program benefits. Before you report to your nearest Women, Infants and Children (WIC) acceptance facility, make sure you qualify to enroll. WIC clinic representatives can only award you benefits if you meet all of the eligibility criteria. One of these relates to whether or not you are:

  • Pregnant.
  • Postpartum.
  • Breastfeeding.

Additionally, your children may qualify for WIC if they are younger than five years of age. If you meet these criteria, you may be able to receive benefits. However, remember that you can only collect benefits through the Wisconsin WIC program if you also meet the state’s income eligibility and residency requirements. Furthermore, you must have a nutritional or health-based need to be an eligible candidate for enrollment. Medical professionals will determine if you have this need when you apply at your WIC office.

What can I use the Wisconsin WIC app for?

If you have a smartphone, you can stay up-to-date on your WIC Wisconsin benefits by downloading the state’s app. Sometimes, it can be difficult to manage and understand which WIC services are available to you. However, this app helps to make the program easier to understand. For example, you can use the app to find WIC-approved grocery stores in your area. You can also search for specific products to see which foods you can buy with your benefits. Additionally, you can use the app to check the amount of funds you have remaining in your benefit account. If you need information about your WIC office, this data is also available through the app.

What WIC approved foods in Wisconsin can I buy?

There are specific Wisconsin WIC guidelines that summarize the types of foods you can buy through this program. The items that you may purchase with your WIC benefits must be healthy and fall into predetermined categories. Specifically, you may use your program funds to purchase certain types of:

  • Infant formula.
  • Juice.
  • Cereal.
  • Whole grain products.
  • Fruits.
  • Vegetables.
  • Canned fish.

When you apply at the WIC office, your representative will further explain what you can buy with program benefits. Also, remember that you can only use your funds at certain stores. Be sure to confirm which supermarkets accept WIC before you go there to shop for groceries.

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